Content & Brands: We make Media out of Brands

The idea of content marketing is to create relevant and valuable substance. We focus on two types of content creation: content curated, or even created, by users, and content directly related to the brand.

An example from our house: For Windows Phone, we launched Windows Phone FM, created our own radio broadcasts, play lists, and guest contributions from all over Germany. The digital transmitter became the most listened-to Internet radio station on Laut.fm.

Wildstyle Network’s focus is to create content for brands and to encourage users to make their own content available (as well as benefit from it).

"TO DEVELOP STORIES AND CONTENT WHICH ARE WORTHWHILE DISCOVERING BY THE USER–THAT IS ONE OF THE MAJOR TASKS FOR COMPANIES."

Martin Ott, Managing Director Facebook Northern Europe

In this way, you do not only create an identification with the brand, but you also reduce customer acquisition costs and permanently position yourself in Google’s search behavior.

Potential types of content as part of our Content Marketing Strategy:

  • Infographics or Info Graphic Videos
  • Blog Posts or Guest Blog Posts
  • E-Mail Newsletter
  • Social Media Apps
  • Podcasts
  • Web Films
  • Customized (Web) Radio
  • Community Building: support of brand fan pages
     

Our 6 rules. This is how Wildstyle Network implements its own content strategies:

Internet based content:

What does the typical Internet user do? Does he read stories or does he/she click on ads? Content must be designed for the web and be implemented; reading "on the go" must be possible. Short and entertaining images, videos, text, or audio posts make it possible.

Don’t sell:

Content should avoid naked and direct sales. The objective is to deliver as much "value" to the viewer as possible–without directly selling.

High Quality Content:

Content coming directly from the brand must show high quality characteristics.

Analytics & Follow-Up:

Content should stimulate debate in online communities, or it should to be shared on the Social Web. Data tracking and detailed analysis are therefore for us essential.

Influencer Networking:

Particularly our social media network, consisting of YouTube channels, Facebook pages, Social Celebrities and Influencers, allows you to enter deep into the target groups and obtain content produced by opinion leaders..