TARGET GROUP-SPECIFIC STUDENT CAMPAIGNS - WHAT IT NEEDS AND WHY STUDENT MARKETING IS NECESSARY?
STUDENTS ARE A VERY DEMANDING TARGET GROUP, WHO CRITICALLY QUESTION BRAND MESSAGES AND MEASURES. THEREFORE, IT GETS EVEN MORE IMPORTANT TO KNOW HOW PEOPLE IN THIS YOUNG TARGET GROUP THINK, WHERE THEY HANG OUT, AND HOW THEY COMMUNICATE.
Campus landscape in Germany
WHY ARE YOU HERE
STUDENTS HAVE A LARGE SOCIAL NETWORK, THEY ARE OPEN TO NEW PRODUCTS AND SERVICES AND CAN BE CONSIDERED FUTURE TARGETS FOR RECRUITMENT MARKETING AND EMPLOYER BRANDING.
WE CAN TELL YOU SO MUCH MORE ABOUT THIS IMPACTFUL TARGET GROUP
WE SUPPORT COMPANIES AND BRANDS WITH UNIVERSITY MARKETING
OUR KNOW-HOW GOES BEYOND CLASSIC STUDENTS MARKETING BECAUSE WE KNOW THE CHARACTERISTICS OF THE UNIVERSITY ECOSYSTEM. WE DESIGN PROGRAMS AND CAMPAIGNS THAT WORK PERMANENTLY AND SUSTAINABLY FOR THE STUDENT TARGET GROUP AND DECISION MAKERS IN THE HIGHER EDUC
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Analysis & competition review
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Consulting, strategy, concept
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creation & production
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Set construction & logistics
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Social media & influencer
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Digital solutions & innovations
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project & human resource management
OUR LATEST STUDENTS MARKETING REFERENCES
ONEPLUS: PRODUCT LAUNCH IN GERMANY
BY CREATING A MULTIFACETED STUDENT CAMPAIGN, WHICH FEATURED INTERACTIVE INSTALLATIONS AT TARGETED UN
ADOBE: SUBSCRIPTION CAMPAIGN FOR DESIGN STUDENTS
HOW TO REACH A SPECIFIC SPECIALIZED TARGET GROUP WITHIN THE HIGHER EDUCATION AUDIENCE? BY ORGANIZING
FUJITSU: EDUCATION TOUR FOR DECISION MAKERS
THROUGH CUSTOMIZED CONENT AND ENGAGING SPEAKERS, WE WERE ABLE TO MOTIVATE KEY DECISION MAKERS, WITH
MICROSOFT: CAMPUS EXPERT AMBASSADOR PROGRAM
BY CREATING A COUNTRY-AMBASSADOR PROGRAM, WE WERE ABLE TO INDELIBLY POSITION THE MICROSOFT BRAND WIT
MICROSOFT: 360° STUDENT MARKETING CAMPAIGN
WITH THE THE AWARD-WINNING, CROSS-MEDIA CAMPAIGN, STUDENTS WERE ABLE TO EFFECTIVE INFLUENCER THEIR P
MY CAMPUS
engineering a mobile platform on all windows devices to connect students with on-campus support
NEWEST BLOGPOSTS
OUR TEAMS ANALYZE THE STUDENT TARGET GROUP.
WE ARE HAPPY TO SHARE OUR KNOWLEDGE AND EXPERTISE WITH YOU.
THE 10 MOST IMPORTANT DIGITAL STRATEGIES AND TECHNOLOGY TRENDS 2019
Just because smart home and healthcare are increasingly converging, autonomous vehicles will pick up the delivery soon and data is becoming a geopolitical issue, this does not mean these are already all digital trends 2019.
Learn moreSTUDENTS PROVIDE PRODUCT TESTS
71% of consumers prefer the brand or product rating of another customer over the recommendation of an influencer - even though one in two of them say they spend more time consuming influencer content than in the previous year (51%).
Learn morePERFORMANCE MEASUREMENT SOCIAL MEDIA
The success of digital marketing strategies can only be determined by measuring useful KPIs. But how is it measured? When companies run social media marketing, they often catch on to likes, fans, followers or page views.
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