01 / Positioning
Signal over noise
The redesign moves Wildstyle away from a standard agency website and toward a sharper editorial system: less explanation, more attitude, more proof, and a clearer sense of what the agency actually stands for.
Internal working base
Concept
The working document for the new Wildstyle website — what we changed, why it matters, how we explain it, and how we roll it out by the end of May.
Launch objective
Build anticipation before launch, make the redesign feel intentional, and turn the website release into a visible brand moment instead of a silent update.
02 / Visual Code
Neutral base, controlled tension
The black foundation stays intentionally neutral. Color appears only as a signal for service areas, so the site feels premium, focused, and not like a generic campaign page.
03 / Rollout
Make the launch visible
The website should not simply go online. It should become a brand moment: teased in fragments, explained with intent, and launched with a clear narrative by the end of May.
Why this direction
A website that behaves like a statement, not a brochure.
The old logic of agency websites is to explain everything equally. This concept does the opposite: it creates hierarchy, tension, and memorability. The site should feel like a signal first, and a service structure second — while still making the services easier to understand.
What it needs to prove
Wildstyle understands attention before it sells execution.
The design choices justify the strategic promise: less noise, stronger signals. The rough textures, scroll rhythm, centered menu, service colors, and candid visuals all support the same argument — Wildstyle knows how to turn fragments into a coherent public story.
Decision log
Why we did it
Permanent dark theme
The black canvas gives the brand more authority and makes every image, word, and service color feel deliberate. Removing the toggle also keeps the experience consistent and avoids a weaker white version.
Editorial typography
Large Kurdis headlines create impact, while Playfair body copy brings a magazine-like tone. This supports the idea that Wildstyle is not only selling services, but shaping narratives.
Service color system
Each service has a restrained signal cue: PR in magenta, Content in electric blue, Digital in violet, AI in acid yellow, and Consulting in amber-orange. They are tuned to feel like one system, not separate loud campaign colors.
Popping green as signal
Green becomes the main CI signal because it cuts through the black base immediately. It feels active, digital, alive, and slightly urgent — like a marker, cursor, alert, or proof point inside the noise.
Candid and imperfect imagery
The uploaded and selected images should feel observed, direct, and real. This supports credibility better than polished stock visuals and makes the brand feel closer to actual people and moments.
Full-screen creative menu
The menu becomes part of the identity: centered, minimal, black, with subtle descriptions on hover. It turns navigation into a small brand experience without distracting from the content.
Legal footer links
Impressum and Datenschutz are handled quietly and professionally. They are present for trust and compliance, but visually small so they do not interrupt the editorial flow.
Claim territory
Signal lines
These lines can be tested across the website, teaser campaign, LinkedIn posts, and launch copy.
Signal over noise.
Core brand claim — short, memorable, and directly connected to the website logic.
We make brands impossible to ignore.
Bolder external claim for launch posts, pitch decks, and campaign headlines.
Culture moves fast. We make the signal clear.
Strategic claim for explaining PR, content, digital, and AI as one connected offer.
Less noise. More public meaning.
Editorial claim for thought leadership, founder posts, and teaser copy.
Wildstyle turns attention into direction.
Positioning claim that connects creativity with business relevance.
The right signal changes the whole room.
More poetic teaser line for launch countdown assets and motion clips.
Rollout
End of May
Now
Concept lock
Finalize the strategic story, page roles, service colors, navigation behavior, image direction, and the core argument behind the redesign.
Early May
Teaser phase
Start showing fragments: cropped images, short lines, texture details, service-color hints, behind-the-scenes moments, and cryptic launch signals.
Mid May
Internal proof
Review the website with the team, tighten copy, check mobile behavior, test contact paths, polish legal pages, and prepare launch assets.
Late May
Launch build-up
Move from abstract teasers into clearer messaging: what changed, why it changed, and what Wildstyle now offers more sharply.
End of May
Website launch
Publish the site with a coordinated push: founder statement, LinkedIn posts, Instagram story sequence, client email, and a short campaign recap.
Teaser campaign
Before the reveal
A staged campaign that shows fragments first: texture, words, faces, service colors, motion, and the line between chaos and strategy.
01
Cropped details from the new visual world
02
One-line statements about signal, noise, culture, and attention
03
Short screen recordings of the menu, scroll reveals, and service pages
04
Team posts explaining one decision each
05
Before/after fragments without revealing the full site too early
06
Launch-week carousel: what changed and why it matters
LinkedInInstagramNewsletterPR networkTeam profilesClient email
Video concept
Launch signal film
A short teaser film for social media and launch week. It should make the new website feel intentional before people even visit it.
Core idea
The film starts in noise and finds one clear signal. Green becomes the visual proof of the whole strategy: Wildstyle cuts through confusion and turns attention into direction.
00–03
Noise field
Fast cuts of blurred screens, cropped copy, rough texture, and fragmented agency clichés. The viewer should feel the overload before the brand interrupts it.
03–07
Green signal appears
The popping green enters as a marker: cursor, underline, flash, scan line, or stamp. It becomes the first clear thing inside the chaos.
07–13
Wildstyle logic
Service signals appear one after another — PR, Content, Digital, AI, Consulting — not as decoration, but as a system that organizes attention.
13–19
Website fragments
Show only pieces of the new site: menu movement, large typography, scroll reveals, candid images, service pages, and the Concept/CI thinking behind it.
19–24
Claim lock
End with one direct line: Signal over noise. Then Wildstyle Network and the launch timing: End of May.
01
Short, raw, and editorial — not a polished explainer film.
02
Use green as the recurring signal that cuts through every scene.
03
Keep the rest dark, restrained, and neutral so the color system has power.
04
Use typography, glitches, cropped screenshots, and candid motion instead of stock footage.
Site map
Links & gaps
Current website structure with live pages, internal working pages, and missing links we still need to decide or build.
Home
/
live
Work
/work
live
Case studies
missing
Services
group
live
PR
/pr
Content
/content
Digital
/digital
AI
/ai
Consulting
/consulting
Team
/team
live
Wild Noise / Blog
/blog
live
Article detail
/blog/:slug
Concept
/concept
working
CI
/ci
working
Legal
missing
missing
Impressum
missing
Datenschutz
missing
Working questions
Which pages still need sharper proof?
Which teaser assets can we produce fastest?
Who owns each launch-week post?